•In Africa, the failure of businesses to dramatise their offerings has had dire consequences •After 70 years of marketing heritage, African businesses still have to capture the consumer’s imagination
Last week I reflected on The Business Creativity Weekend we teach on the Amalgam Leadership Programme www.amalgamleadership.com. Inspired by the insight that 95% of new products fail, according to Harvard Business Review, we teach leaders four important lessons: Team Dynamics, Creativity, Design Thinking, and Customer Experience Design. Used together, they create the opportunity for a business to identify, nurture, express and deliver really great innovation.
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