Newly appointed Eastrise Group Country Director for Kenya, Moses Siatati./HANDOUT
In a world where legacy trade routes and conventional alliances are rapidly losing their edge, Eastrise Group is positioning itself as a bold disruptor—and the appointment of Moses Sitati as Kenya Director is a powerful signal of intent.
Sitati is not your average hire. With nearly two decades of experience spanning giants like USAID, Microsoft, Nokia, and the United Nations, he brings a unique blend of enterprise acumen, development strategy, and market foresight.
His track record in unlocking capital, scaling impact-driven initiatives, and building public-private partnerships speaks volumes.
Now, he steps into a pivotal role: shaping Eastrise’s operations and strategy in Kenya and across East Africa.
But this is about more than just leadership. It is about a mindset shift—one that Eastrise is boldly embracing.
As CEO Gosia Brzezińska noted, the global trade landscape is undergoing a seismic transformation.
The traditional pathways that once defined economic cooperation between regions like Africa and Europe are no longer fit for purpose.
What’s needed are new models, rooted in collaboration, local relevance, and global vision.
Sitati echoes this sentiment with clarity and conviction. His emphasis on “a new corridor for business between Africa and Europe” — one that prioritizes mutual growth over one-way investment—is refreshing.
Too often, international business in Africa has been framed through extractive models or donor-dependency mindsets. Sitati and Eastrise are flipping the script.
Their goal is to build partnerships that reflect Africa’s innovation, resilience, and role as a co-leader in the global economy.
What stands out in Sitati’s appointment is the alignment between personal philosophy and institutional mission.
Eastrise doesn’t just want to advise. It wants to lead with a hybrid model rooted in strategy, research, and a forward-looking investment platform.
In an age where buzzwords like “inclusive growth” and “impact investing” risk becoming hollow, Eastrise is putting substance behind the slogans.
This is a welcome development at a time when Africa needs more than just capital—it needs catalytic thinkers who understand the region’s potential and the complexity of its markets.
Sitati’s deep understanding of sectors ranging from agriculture and health to digital infrastructure and clean energy positions him well to unlock value not just for clients, but for entire ecosystems.
Ultimately, Sitati’s new role should serve as a blueprint for how leadership appointments in Africa are made: based not just on connections or credentials, but on a clear vision for transformation, regional empowerment, and strategic collaboration.
Eastrise may be a relatively new player—founded in 2024—but with Sitati at the helm in Kenya, it’s making a statement that can’t be ignored. Africa’s business future is not just being observed. It’s being built—boldly, strategically, and on its own terms.
