- It is projected that the market will experience an annual growth rate of 8.58 percent (CAGR 2024-2028).
- Demand is triggered by rising population, urbanization and subsequent economic migration.
Image: HANDOUT
Mattress maker, Superfoam Limited has opened a new state-of-the-art showroom in Nairobi, offering an exquisite range of luxury mattresses, to the diverse needs of the discerning Kenyan market.
Kenya's mattress market is experiencing a surge in demand as consumers prioritize comfortable and durable sleep solutions.
It is projected that the market will experience an annual growth rate of 8.58 percent (CAGR 2024-2028).
On average a person in Kenya uses nine mattresses in their lifetime. At a standard mattress price of $88.8 (Sh14,240), the lifespan spent on mattresses per person amounts to $799.2. The mattress industry in Kenya is presently valued at $549.7 million and is predicted to continue on an upward trend.
Demand for mattresses has been increasing year on year triggered by rising population, urbanization and subsequent economic migration, higher literacy levels, lifestyle changes, and improving household income among other factors.
Located at the Broadwalk Mall in Westlands the new showroom is an inviting space designed to provide customers with an immersive experience, allowing them to explore and select from an extensive collection of high-quality sleep products.
"The showroom's unveiling represents a significant milestone for Superfoam's 40-year celebration, further solidifying our commitment to offering unparalleled comfort and superior sleep solutions to our valued customers,'' the firm's CEO Meeraj Shah said.
Shah added that the company understands the importance of quality sleep in enhancing overall well-being.
With the opening of our new showroom in Nairobi, we aim to provide customers with a comprehensive range of premium mattresses, pillows, beds, and bedding that prioritize comfort, durability, and innovation," said Ms Sanskrati Shetty - Head of Marketing of Superfoam Ltd
The showroom boasts a modern and elegant layout, showcasing an array of cutting-edge mattresses meticulously crafted to cater to various preferences, including, Pocket Tech Spring, orthopedic support mattress, memory foam technology, and hypoallergenic materials.
Customers will also find a diverse selection of pillows designed to optimize sleep quality and beds that blend both functionality and aesthetics seamlessly.
"Superfoam takes pride in its commitment to sustainability and customer satisfaction. All products offered at the Nairobi showroom are crafted using eco-friendly materials and adhere to stringent quality standards,'' Shetty said.
To celebrate the grand opening, Superfoam's head of marketing Sanskrati Shetty said they will be offering exclusive discounts and promotions for visitors during the opening week.
Additionally, customers will have the opportunity to receive personalized consultations from knowledgeable staff, ensuring they find the perfect sleep solution tailored to their individual needs.
"This signifies a new chapter in the company's dedication to providing exceptional sleep solutions while reinforcing its presence as a leading provider of quality mattresses and bedding in Kenya."