CONCERN

Instant gratification notion blinding youths from investing - study

It says youths should look upon long term returns instead

In Summary
  • The firm says its wooing of the youths to partake in real estate investment is in line with its dedication to provide affordable housing opportunities.
  • In the past few years, it has directly and indirectly facilitated over 1,500 individuals to own homes through land acquisition and development processes.
Fusion Estate executive directors Michael Kimondo and James Maclean, CEO Daniel Kamau and general manager Kevin Sanya.
Fusion Estate executive directors Michael Kimondo and James Maclean, CEO Daniel Kamau and general manager Kevin Sanya.
Image: HANDOUT

Long term investment is a niche most youths are skeptical of, but that is the way to go for arguably a guaranteed future of better financial returns.

This according to real estate developer and private equity firm Fusion Capital, which says most youths today want instant reward on ventures they put their money in.

“Investments such as land buying could be seen as an ‘old school’ thing, but it is a venture that could guarantee you a double digit return in less than six years,” said Daniel Kamau, the CEO of Fusion Estates.

“A land bought for development for instance could start seeing value addition between three to four months from the date of purchase.”

Experts have also highlighted other key untapped investment ideas in the country that are at the youths' disposal.

These include stock exchange: The NSE, agriculture and agribusiness, branding and public relations industry, investing in government bonds and starting own business.

Kamau added that the youths should therefore not deter from such investments.

Stressing the real estate segment, he noted that buying land now could be one of the most important ventures, since trends from their real estate business shows investors are largely leaning towards land investment as compared to already established properties on land.

This is because investors are seeing the benefits that come with investments built from scratch, Kamau added in part.

“You cannot expect to buy the Westlands or Upper Hill of today, These thriving business hubs were once bare land and the people who saw the opportunity then are now reaping big,”he commented.

He was speaking in Kikuyu where Fusion Estates, the subsidiary of Fusion Capital Limited launched its fourth project Salma Gardens, a controlled gated community residential project.

The firm said the project underscores its dedication to continue providing affordable housing opportunities in an ever-expanding landscape.

General manager Kevin Sanya, emphasised that the affordable housing agenda is critical, and the government alone will not be able to meet the market demands, and hence, the private sector is expected to play a critical role in delivering on that agenda.

He further noted that while some families may prefer apartments, others would opt to acquire land titles, develop their parcels gradually, and create a small compound for activities like chicken rearing and pet ownership, reason the firm tapped into the niche.

The firm in the past few years has directly and indirectly facilitated over 1,500 individuals to own homes through land acquisition and development processes.

“We have directly and through other agencies handled over 10 projects and over 352 acres across various counties including Kiambu, Muranga, Nanyuki, Kajiado amongst others. Under Fusion Estates, in the past 12 months alone, we are approaching the 200 mark."

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