INNOVATION

Jumia rolls out first in Africa subscription package

In Africa, Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana.

In Summary
  • Managing Director East Africa on-demand services, Shreenal Ruparelia says the service is not only limited to food but also on alcohol, groceries, shopping or pharmacy needs.
  • Jumia has in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road.
Jumia managing director East Africa On-Demand Services Shreenal Ruparelia.
Jumia managing director East Africa On-Demand Services Shreenal Ruparelia.
Image: COURTESY

Jumia Food Kenya has announced the launch of Jumia Prime - a subscription package that allows customers pay a standard one, three or six months fee.

This also guarantees unlimited free deliveries on all orders placed on the Jumia Food app or website.

The service, is a first of its kind in Africa, and was introduced to Kenyans aimed at enhancing customer experience and loyalty without having to worry about paying any delivery fees. 

Managing Director East Africa On-Demand Services, Shreenal Ruparelia says the service is not only limited to food but also on alcohol, groceries, shopping or pharmacy needs.

Ruparelia noted the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.

This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs,” she said, “No one enjoys paying   delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers.”

We have in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continue to look for new ways become more relevant to our Kenyan consumers,” Ruparelia added.

In Africa, Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana.