By merging the companies, the board of directors said it will lead to rapid growth by creating 30 retail stores by the end of 2019.
The retail stores will be located in convenient neighborhood locations, where they will sell a comprehensive selection of fresh groceries and fast-moving consumer and home items.
The boards intends that the combined entity, which will run as the third largest retailer in Kenya by number of stores, will generate enhanced capacity accelerating the expansion of their stores' network.
The merger will also strengthen operational efficiency in line with international retail best practices allowing the company to invest in new initiatives.
This will create an enhanced customer experience, affordable products and deeper strategic relationships with partners in its supply chain.