When Wembley Stadium in the United Kingdom hosts the Uefa Champions League final pitting Real Madrid and Borussia Dortmund on Saturday night, Kenyan fans will be at the Uhuru Gardens for a watch party courtesy of Heineken.
Dubbed the Uefa Champions League Final party, the event seeks to bring together Kenyan European football fans as the fancied history-seeking Real Madrid battle surprise package Dortmund.
Real are seeking a 15th Champions League title while the German side target a second.
The match-viewing event will be followed by a fun-filled party featuring Grammy award-winning songwriter and musician Bien, once a member of the globally acclaimed Kenyan band Sauti Sol.
“We wanted to give football fans a unique experience by having one of the most popular Kenyan performing artists grace the event. Heineken is redefining what being a football fan means by creating a more positive and welcoming space to enjoy the game together and have fun,” said KWAL Commercial Director Jonas Geeraerts.
The choice of Bien was deliberate, to give the event a Kenyan touch.
“Even the choice of Uhuru Gardens as a venue is meant to showcase this beautiful place with historical and cultural significance to Kenyans," added Geeraerts.
Heineken have been a sponsor of the Uefa Champions League for 30 years and renewed their sponsorship in September last year, until 2027. They are also partners of Uefa Women’s Football since 2021.
