- PrideOfAfricanFootball is a celebration of being a proud African in diverse forms, emphasizing the unity and cultural richness of the continent.
- Afcon, the biggest event on African soil, has long been a source of inspiration, passion, and unity for Africans worldwide.
As part of the build-up to the Confederation of African Football (Caf) Africa Cup of Nations Cote d’Ivoire 2023, the governing body has announced the launch of a new campaign, OurAfcon, which is an integral part of the broader initiative of PrideOfAfricanFootball.
The campaign is the main message and focus for the upcoming edition of the Afcon. It celebrates African football and highlights the immense sense of pride that Africans around the world and in Africa feel during the competition.
PrideOfAfricanFootball is a celebration of being a proud African in diverse forms, emphasizing the unity and cultural richness of the continent. In this case, Our Afcon is Our Pride
Afcon, the biggest event on African soil, has long been a source of inspiration, passion, and unity for Africans worldwide.
OurAfcon is a captivating 360-degree campaign that transcends on-ground marketing, digital marketing, social media, infotainment, user-generated content, and more. It's a comprehensive effort to engage with and celebrate the diverse African audience, both on and off the field.
The heart of OurAfcon lies in its multiple episodic stories, each designed to breathe life into the profound sense of pride that individuals of African descent experience when Afcon takes center stage.
These narratives will not only showcase the love for the beautiful game but also delve into how Afcon is a global celebration of African culture in all its vibrant forms, from music to art and beyond.
Through this campaign, all Africans around the world will have the opportunity to share their heartfelt messages with their national teams, expressing their hopes and dreams for their beloved squads.
The campaign will highlight inspiring stories of African communities around the globe coming together to cheer their teams, forge new friendships, and embrace their rich cultural roots.
OurAfcon seeks to convey the emotions, exhilaration, and powerful sense of pride that surges through every African's heart during this thrilling competition.