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KIMANZI: Strategic power of PR beyond fire brigade approach

PR is a proactive strategy that identifies potential issues and addresses them before they escalate

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by PAUL KIMANZI

Big-read17 August 2023 - 15:10
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Journalists at work. A proactive PR approach ensures that the government engages with citizens before crises emerge.

In today's rapidly evolving landscape, where every action, statement, and decision is scrutinised under a microscope, the role of public relations has transcended beyond the mere extinguishing of fires.

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