- Over the years there has been a revolution when it comes to media.
- Digital media has made it easier for people to access and consume information from anywhere in the world.
Image: COURTESY
Over the years there has been a revolution when it comes to media. There has been a huge shift from the analogue space to the digital space. This has led to greater accessibility.
Digital media has made it easier for people to access and consume information from anywhere in the world. Podcasting is a product of this, let's see what has led to its rise.
Ease of access regarding podcasting platforms, in this day and age one can start a podcast using a smartphone and good audio equipment, the smartphone has become the ultimate studio.
Offering services such as editing, publishing, and producing podcasts. On the other hand, one can opt to invest in podcasting equipment.
Hence accessing these podcasts has become easier to access and consume information from anywhere in the world.
This has democratized the distribution of information and has given people more opportunities to learn and engage with new ideas.
Podcasting allows for a wide range of topics and genres to be covered, from news and politics to entertainment and true crime and a barrage of topics often not discussed in traditional media. Content is hugely diverse.
Unlike traditional radio or TV, podcasts can be consumed on-demand, giving listeners the flexibility to listen whenever and wherever they choose. Hence the content has a long life span.
Podcasts often feel more intimate and personal than other forms of media, as listeners feel like they are eavesdropping on a conversation between friends. The host and listener relationship is more intimate.
Podcasting is also a fantastic way of earning money. Content in these podcasting platforms is easily monetized once it reaches the threshold of the platform requirements.
Another income stream for podcasts is advertisement fees. Once a podcast has a huge reach in terms of audience, companies, and individuals can offer money for their products and services to be advertised.
Typically podcasters are self-employed, which means they can dictate organize and arrange themselves out of a free will. Popular podcasting platforms include Spotify, youtube, and sound cloud among others.
Dj Kimanzi, of The PowerPlaytop20 podcast, says, "The future is here, let's capitalize and get on this digital media train, I see very promising futures in podcasting as well as other digital media platforms."