Media personality Betty Kyallo says it has been tough running a business during the Covid-19 pandemic.
"I will not want to say that I am doing very well. Truth be told it has been a rough couple of months for many entrepreneurs," the Flair by Betty CEO said in an interview with Word Is.
"I have struggled just like other entrepreneurs because the business environment has not been very friendly to small-scale businesses."
Betty said her biggest challenge was being in a field that does not offer basic services.
"People just don't have money to spend, especially on luxurious services like micro-blading...what we do at the salon," she said.
Betty said she implemented a number of strategies to stay afloat and at the same time serve her customers.
"The secret is always knowing how to have your comeback. For us, we did a few things to make sure our customers are still catered for, like reducing the prices. It makes the customer feel that you are considerate," she said.
Betty opened her beauty parlour three years ago.
She moved it to a more spacious and luxurious location last year.
Commenting about the re-launch, the former K24 news anchor said it took a lot of work to make it a reality.
