Samsung Electronics East Africa Visual Display Product Lead Wambui Mbugua /JACKTONE LAWI
Samsung Electronics East Africa has stepped up competition in Kenya's fast-evolving display market with the launch of its 2026 Mini LED television range, as traditional TV makers increasingly battle projectors, gaming monitors and other large-screen display technologies for consumers' attention.
The new lineup, combines Mini LED display technology with artificial intelligence-powered features that automatically adjust picture quality, sound and brightness based on a user's viewing environment, as the company seeks to differentiate its products beyond screen size and image quality.
The launch comes at a time when consumers have a growing choice of display devices for entertainment, gaming and work, with projectors and high-performance gaming monitors increasingly challenging televisions in homes and commercial entertainment venues.
Samsung says the answer lies in making televisions smarter rather than simply bigger.
"Our biggest differentiator is around the AI components that have been built into the TV and the interconnectivity that the SmartThings application brings on board," said Visual Display Product Lead at Samsung Electronics East Africa Wambui Mbugua.
She said the new televisions continuously analyse ambient lighting and background noise before automatically adjusting picture and sound settings, eliminating the need for users to manually switch between viewing modes.
The company is also positioning its televisions as smart home hubs, allowing users to connect and manage compatible household appliances, receive maintenance notifications and integrate other connected devices such as smartwatches through Samsung's SmartThings platform.
The new Mini LED range also targets Kenya's growing gaming and sports entertainment market. Features such as Motion Xcelerator 144Hz are designed to deliver smoother gameplay and fast-moving sports action, while AI Soccer Mode automatically enhances picture and sound during football matches.
Samsung executives said the products are not only aimed at households but also sports bars, hospitality businesses and other commercial venues that require large, high-quality displays capable of delivering immersive viewing experiences for multiple audiences.
The company has also expanded AI features beyond its premium televisions, with its Vision AI technology now available across models ranging from entry-level Crystal UHD televisions to Mini LED, Neo QLED and OLED devices.
Samsung said it will further strengthen its premium portfolio in Kenya later this year with the introduction of its next-generation Micro RGB televisions as it seeks to reinforce its position in an increasingly competitive display market.
