TCL has unveiled its latest range of technologies at IFA 2025, placing artificial intelligence at the heart of its vision for smarter homes and connected living.
Under the theme “Inspire Greatness”, the consumer electronics giant highlighted how AI is reshaping entertainment, comfort, and everyday tasks.
From TVs and refrigerators to washing machines and air conditioners, TCL demonstrated how its human-centric AI platform—built on Eagle Lab’s Turing Platform—creates personalized and efficient experiences.
Among the standout innovations was TCL AiMe, the world’s first modular AI companion robot. Making its European debut, AiMe showcased lifelike expressions and interactive features designed to bring companionship and connection into daily life.
TCL also introduced the FreshIN 3.0 Air Conditioner, which combines AI Health, Voice Control, and AI Energy Saving functions to deliver clean, quiet, and energy-efficient air.
In the kitchen, the company’s AI-powered refrigerator with T-Fresh Technology ensures hygiene and quick access to snacks, while the SuperDrum Washer & Dryer uses smart Wi-Fi and Auto Dose technology to optimize laundry care.
AI was also embedded in TCL’s entertainment innovations. Its 2025 flagship C8K Premium QD-Mini LED TV, paired with Dolby Atmos FlexConnect and upcoming Dolby Vision 2 support, promises an immersive and personalized viewing experience.
The company’s push for smarter living extended to TCL NXTHOMETM, which debuted globally at the event.
The lifestyle concept blends AI-enabled home solutions with premium design collaborations, merging technology with artistry in living spaces.
TCL emphasized that its innovations are not just about performance, but about enhancing life at home.
By integrating AI into appliances, displays, and personal devices, the company aims to redefine convenience, comfort, and creativity.
