L- R:Revenue Growth and Trade Marketing Director, Coca-Cola Bottlers Kenya Alfred Mabu, Senior Director, Frontline Marketing Coca-Cola East and Central Africa Warau Kahoro, Sales Director Coca-cola East and Central Africa Winfred Mwaniki, Senior Director Franchise Operations Coca-Cola East and Central Africa Simon Mwangi, and Coca-Cola East and Central Africa Director Frontline Marketing, Juliana Kituma present the cash prize to Manuela Elizabeth (center) during the CocaCola Funua Flava Pata Mita official launch at Kenyatta Market.
For the next three months, Kenyans sipping their favourite soft drinks could find themselves a million shillings richer.
From August 15 to November 15, Coca-Cola Beverages Africa (CCBA) in Kenya is running the “Funua Flava Under the Crown” promotion, which offers daily and weekly prizes, including a Sh1 million weekly jackpot.
It’s simple to take part: buy a 300ml glass bottle of Coca-Cola, Sprite, Fanta, Stoney, Krest, or Schweppes, check under the yellow cap for a unique code; and send it by SMS to 40111.
Winners of airtime will get it instantly on their phones, while cash prizes will be sent directly to mobile wallets.
Juliana Kituma, Coca-Cola’s Director for Frontline Marketing in Kenya, said the aim is to make winning effortless.
“We’re making it easy for people to win real prizes in real time,” she said. “The entire process is fast, seamless, and accessible.”
For CCBA, the campaign is also about showing appreciation to everyday customers. Alfred Mabu, the company’s Revenue Growth and Trade Marketing Director, described it as a way of giving back.
“This campaign is our way of thanking Kenyans for their loyalty, while also giving back in a meaningful way,” he said.
While the company is known for its global reach — CCBA is the largest Coca-Cola bottler in Africa—this promotion is focused on small, personal wins.
Whether it’s using the prize money to pay bills, buy essentials, or simply enjoy a treat, the campaign puts extra cash directly into the hands of consumers.
And with a million shillings up for grabs every week, many will be checking under their bottle caps a little more eagerly.
