Sustainable fashion is a movement or practice that aims to reduce the environmental and social impacts of the fashion industry.
It involves using sustainable materials, reducing waste, promoting ethical production practices, and creating clothing that is durable and can be used for a longer period.
The fashion industry contributes hugely towards environmental degradation, with pollutants such as plastic fibers, wastewater and toxic dyes that seep into various water bodies.
Fast fashion involves the production of low-quality clothing that is meant to be worn just a few times before being discarded. This practice accounts for the highest pollution rate.
There are different ways a brand and consumer can integrate themselves into fashion sustainably.
These are:
Brands
Brands can opt for sustainable materials such as organic cotton, and recycled polyester, instead of traditional fabrics made from non-renewable resources.
They can ensure ethical production practices by working with factories that meet labour standards, such as fair wages and safe working conditions.
Reducing the amount of water needed to produce these clothes.
For example, tie and dye require the use of a lot of water, therefore a brand can opt to use the dye techniques that involve less water such as the spray paint tie dye method.
Recycling brand can opt to start recycling programs where old clothes and discarded materials can be recycled, thus minimizing waste.
Consumer
Buy well-made, durable clothing made from sustainable materials and promote sustainable production practices. These clothes do not have to be too expensive.
Opt for versatile pieces that won't go out of style quickly. This will help you get more use out of your clothes and reduce the need to buy new items every season.
Shop secondhand, when one purchases second-hand items, we are extending the lifespan of products that would otherwise end up in landfills.
This reduces waste and helps to conserve natural resources by reducing the need for new production.
Instead of throwing away clothes you no longer wear, donate them to a charity or recycling program that will give them a new life.
This can help reduce textile waste and promote circular fashion.
Robert Mrima, co-founder of a sustainable fashion brand named Roka Bags Africa says “At Roka Bags Africa we upcycle used banners, billboards, and canvas, turning them into stylish waterproof and eco-friendly backpacks, tote bags, and schoolbags among others.”
In conclusion, sustainable fashion is not just a trend, but a necessity for the future of our planet.
By working together towards a more sustainable future, we can create a world where fashion and the environment can coexist harmoniously.
