KBL Marketing Director, Mark Mugisha, addresses attendees during the launch of the 6th Edition of the Tusker Oktobafest at the Tusker Brew House on Thursday, September 25, 2025.
Kenya Breweries Limited has lifted the lid on the sixth
edition of its flagship beer festival, Tusker Oktobafest, with a promise to
take the celebrations far beyond Nairobi and into towns across the country.
What began six years ago as a single gathering of music,
beer, and culture has now grown into a nationwide series of events designed to
meet fans where they live, work, and party.
The festival was unveiled on Thursday night at the Tusker Brew House, where media personalities, influencers, and performers joined KBL for an industry preview that gave a taste of the energy set to define the coming weeks.
This year’s biggest surprise is a shift in format. Instead
of one central festival, Tusker is rolling out what it calls a “deconstructed”
celebration, regional editions that will each carry a flavor of local culture
while keeping the spirit of Oktobafest alive.
Nairobi fans will be the first to sample the new approach on October 4 at Carnivore Grounds.
The capital’s edition is being branded as the “Kulture”
experience, a nostalgic throwback to the Kenyan music of the 2000s that defined
a generation of partygoers.
From there, the festival hits the road: Eldoret’s Tamasha on
October 11, Mombasa’s New Big Tree on October 18, Kisumu’s Atella Beach Resort
on October 25, and finally Nanyuki’s Stinger Lounge on November 1.
Each stop is designed to give its region a unique
celebration, tailored to local tastes and sounds.
KBL says the shift is not just about spreading the fun.
Acting Commercial
Director Edward Kimathi explained that the new model opens space for more local
service providers, performers, and businesses to benefit from the festival.
“As a proud Kenyan brand, we see Oktobafest as more than
just an event—it’s an opportunity to grow and support the local economy,” he
said.
Marketing Manager Mark Mugisha added that the essence of Oktobafest remains unchanged: a platform to celebrate Kenyan beer and culture, only this time in a way that deepens its social and economic impact.
Beyond the main festivals, Tusker Oktobafest will activate
more than 200 smaller events in bars and clubs nationwide, ensuring that even
those who can’t make it to the big stages still get to raise a glass in
celebration.
With its mix of nostalgia, regional flavor, and nationwide
reach, this year’s Oktobafest looks set to be the biggest and most inclusive
yet, keeping alive the tradition of a Kenyan beer festival that has become a
cultural calendar highlight.
