Paris-based fashion house Balenciaga has named American Socialite Kim Kardashian as their new brand ambassador.
In a statement on Monday, the fashion house said their announcement comes with a portrait by the documentary photographer Platon.
They went ahead to note some of the socialite's commitment to their brand.
"Over the years, Kim Kardashian has walked the Balenciaga 51st Couture show, accompanied Demna to the 2021 Met Gala wearing custom Balenciaga, attended Balenciaga runway shows, and co-starred in several campaigns," part of the statement read.
Balenciaga had the portrait of the Socialite with bold writing that read, 'KIM KARDASHIAN BALENCIAGA AMBASSADOR.'
On her new appointment, Kim said the brand's designs have been part of her looks for several years.
She noted that Balenciaga has also been one of her most iconic fashion moments.
She lauded the fashion house for always embracing modernity, and craftsmanship and taking an innovative approach to design under Demna.
"For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador," Kim Kardashian said.
