Kenya’s sports betting firm 22Bet has tapped popular rapper Khaligraph Jones as its brand ambassador.
Taking to his Instagram account, the rapper thanked the gaming firm for the opportunity.
“It’s official, OG X 22bet, Y’all bout to get this work, mipango ya Mungu huwezi pingana nayo. We give thanks @22betkenya. let’s Gooooo,” he said.
Khaligraph was unveiled as the firm’s ambassador on Wednesday, April 5.
22Bet Chief Operations Officer Felix Mulandi said the rapper’s entry to the firm was part of its effort to support local talents.
“Khaligraph has earned his place in the music industry and as 22Bet, we are proud to be associated with him.
“We are looking forward to working with him as we seek to reach our customers at the grassroots and support local talents through sports sponsorship,” Mulandi said.
He added: "As a global brand, we are committed to working with the best and most talented individuals in all areas of our business, and we believe that Khaligraph Jones is the perfect partner to help us connect with our customers and fans in new and exciting ways".
“With over a decade in the Kenyan music scene and numerous awards to his name, we couldn't think of a better fit.”
Mulandi said their aim is to provide the most transparent and customer-oriented services in the Kenyan market.
Last month, the firm picked three youths as its ambassadors as a way of promoting talent in the country.
The three, King Ezra, Kenyan Prince and Princess Kerubo, are Tiktokers and Instagram users with a substantial online following.
The betting firm was launched in Kenya in 2017 and it has allowed Kenyans to bet on live football, online games and casinos.
