• Kenya Breweries Limited relaunched the festival on Tuesday after a two-year hiatus.
• This year’s festival, dubbed ‘A Festival Dekonstructed,’ will kick off on October 9.
About 150 artists will perform at the renowned beer festival, 'Tusker Oktoba Fest'.
Kenya Breweries Limited relaunched the festival on Tuesday after a two-year hiatus.
The month-long cultural extravaganza is back again to celebrate Kenyan authenticity by bringing to life Kenyan culture.
This is done through beer, entertainment, food and music.
This year’s festival, dubbed ‘A Festival Dekonstructed,’ will kick off on October 9.
EABL’s Head of Marketing Beers, Anne Michira said this will see Tusker reach consumers across Kenya with in-bar experiences taking place in over 70 bars across the country, and performances from over 150 Kenyan artists.
Some of the headline acts are Khaligraph Jones, Mejja, Matata, Femi One, Buruklyn Boyz, Wakadinali, Ssaru, Silverstone Barz, Chris Kaiga.
The #TuskerOktobaFest will also cater for Tusker fans at home, with exciting offers on KBL’s e-commerce platform including an opportunity to win a house party.
In Nairobi, the Tusker OktobaFest begins across the city with the K1 Klubhouse, the Carnivore, Quiver and Ibury Lounge hosting parties this weekend.
Michira expressed her delight at this opportunity for Tusker to connect with consumers.
“This festival is a celebration of exactly what Tusker stands for which is being loudly and proudly Kenyan. Being a national brand and product that is loved and adored by many, it should be celebrated as such,” she said.
She said Tusker will also be aiming to support Kenyan artists through the festival.
“We shall be taking the celebrations to every corner of the country, bringing you great entertainment and experiences as we celebrate being Kenyan," she said.
Michira said the 150 artists will capture ‘the bright bold, indomitable spirit of Kenya’.
All attendees are urged to adhere to the guidelines for operations as stipulated by all participating venues and partners to observe the health and safety requirements.
Edited by D Tarus