WAIRIMU: Farming cool, sexy but also hard work

Efforts to get youth to farm sensational to the point of misleading.

In Summary
  • Framing by the media obscures the real challenge of a sector that is characterised by low productivity and uncertainties
  • Young farmer cautions on the danger of sensational agriculture news that she says borders on misinformation

Language is the medium through which we describe our perception of the world and through it, we build and maintain relationships. In that sense then words, and by extension language, are a powerful ...

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