DWINDLING RETURNS

Focus on quality to save newspaper business

Newspapers have to abandon the old identity of a dominant actor that rules the game.

In Summary

• Each quarter, we now see revenues falling, profits declining at an alarming rate, newsroom staff cuts, restructuring of newspaper businesses and our readers migrating to other platforms.

• As business leaders in the newspaper industry, we must come up with solutions that will make papers competitive in many years to come.

The Kenyan newspaper industry is grappling with challenges of digital disruption, and this has greatly affected business.

Gone are the days when newspapers achieved triple growth year on year ...

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