MCK invites public participation on proposed Code of Conduct for media practice 2025

The Media Council of Kenya (MCK) has invited Kenyans to provide feedback on the proposed Code of Conduct for Media Practice, 2025.

In a statement, the Council said it has reviewed the Code of Conduct to address emerging issues and align with current realities.

“The new code will replace the 15-year-old Code of Conduct for the Practice of Journalism in Kenya, following a court directive to develop a revised code incorporating child protection regulations,” MCK said.

This came after the Communications Authority’s Broadcast and Media Standard was declared unconstitutional.

Aligned with the evolving media landscape, the code addresses changes driven by technological advancements and innovations impacting journalistic practices.

The Council said the review anticipates a transition to the Code of Conduct for Media Practice, which will further strengthen ethical standards and regulatory frameworks for the media industry.

The review focuses on regulatory gaps, enhancing industry compliance, incorporating technological advancements and adopting best practices.

MCK stated that the public has until April 28, 2025, to submit their comments.

The proposed code is available on the Council’s website, www.mediacouncil.or.ke, while the feedback can be sent via email to [email protected].

The MCK Code of Conduct for the Practice of Journalism in Kenya, outlined in the Second Schedule of Section 45 of the Media Council Act 2013, establishes standards governing the behaviour and conduct of journalists, media practitioners and media enterprises.

The code sets out the responsibilities journalists and media institutions must uphold to ensure professionalism, accountability and respect for public interest.

The key principles include accuracy and fairness, independence, integrity, accountability, privacy, use of anonymous sources, misrepresentation, obscenity, taste and tone, financial journalism, protection of children, victims of GBV and copyright and respect for intellectual property.

The Council is the principal body mandated to develop and regulate the media industry in Kenya to promote media freedom, professionalism and independence.

MCK is established by law under the Media Council Act of 2013 to fulfil Article 34 (5) of the Constitution of Kenya, which enshrines media freedom.