• The technical committee will develop media guidelines on the use of AI, data and social media to ensure appropriate and ethical integration for use in journalism.
• The technical team is drawn from the media, technology, academia and legal fields.
Image: FILE
Media Council of Kenya has come up with technical experts to lead the media industry working group on establishing guidelines for utilisation of artificial intelligence and data.
In a statement on Monday, CEO David Omwoyo said the new taskforce is in response to rapid changes in technology.
The technical committee will develop media guidelines on the use of AI, data and social media to ensure appropriate and ethical integration for their use in professional journalism in Kenya.
"The technical team that is drawn from the media, technology, academia and legal fields is expected to detail the benefits and threats of the new technologies, make recommendations on ethical considerations that will help in improving the quality of journalism, integrate use of data in journalism while at the same time offering professional ways of eliminating harmful content from the media," Omwoyo said.
The council said the team that will work for three months will develop ethical guidelines on the use of social media and the internet by journalists and media houses.
"Media houses are using AI to maximise on audience segmentation and feedback as the industry finds footing in the fast changing operating environment."
Omwoyo said the council acknowledges the huge leaps in technology including the advent of AI, machine learning and automation which have allowed for breakthrough insights and applications.
"In addition to the utilisation of AI and data in their work, the media has a duty to provide accurate information and coverage on matters data and AI and their implications in the daily lives of Kenyans, the government and other actors. A clear strategy for media capacity building and ethical guidelines are needed," Omwoyo said.
The team comprises Francis Mureithi, Sara Nzuki, Michael Michie, John Walubengo, Susan Mute, Ellen Wanjiru, Carole Kimutai, Silas Kiragu, Margaret Kalekye, Michael Oriedo, Gilbert Mugeni, Rosemary Mwangi and Demus Kiprono.
Others are Ken Bosire, Alexander Masiga, Oliver Mathenge, Jeremiah Wakaya, George Mwamodo, Alex Mwangi, Joel Karanja, Oscar Otieno, Paul Kaindo, Anhosi K'Obonyo, Jared Kidambi, Lilian Kimeto, Antony Laibuta, Kenneth Kibet, Fridah Naliaka and Eric Munene.