• It comes just a day after the CS signed another deal with the NBA that to open an office in Nairobi to develop basketball sector in the country.
• Namwamba said the deal will also see e-Talanta become a global platform for Kenyan and African creative content.
Sports Cabinet Secretary Ababu Namwamba has signed a deal with Hollywood Studios to promote and develop Kenya's film industry.
In a tweet on Saturday, Namwamba said the deal will see Kenya extend a raft of incentives to invention studios for ease of filming in Kenya.
It will also include visa waivers, relaxed entry of filming equipment and ease of access to filming locations.
The deal comes just a day after the CS signed a deal with the National Basketball Association (NBA) that is set to open an office in Nairobi to develop the local basketball sector.
"A day after signing a historic deal with the NBA in New York to develop basketball in Kenya, today in Los Angeles, California, inked another groundbreaking deal with Hollywood's Invention Studios that opens the door for the rapid growth of Kenya's film industry," he said.
The sports CS said the deal is part of a commitment by President William Ruto.
He said the commitment the Ministry of Youth Affairs, Arts and Sports instituting a comprehensive incentives framework to strategically position Kenya as a film making destination of choice.
Namwamba said the deal will also see e-Talanta become a global platform for Kenyan and African creative content.
"Invention Studios will promote Kenya as a filming destination, shoot multiple movies in Kenya and support the Talanta Hela Initiative by growing talents and promoting the protection of Kenyan creatives' intellectual property and access to royalties," he said.
Namwamba further said Invention Studios would offer technical and advisory support to Kenya for the forthcoming Youth Connekt Africa Summit scheduled for December 8 to 12.
This, he said, was agreed during talks attended by Kenya's Consul General Ted Kwakwa and top Hollywood agent Ozi Menakaya.
"This deal is a dress rehearsal for policy and legislative measures the ministry is developing to consolidate and unleash the full potential of the Creatives Industry. It comes just a week before we host a historic Film Summit in Nairobi on September 29, as a follow up to the first Creatives Summit of November, 2022," Namwamba said.
"The ultimate goal is to elevate Kenya to the continental hub for filming commerce in Africa."