- The National Spa and Wellness standard is a comprehensive set of standards and best practices tailored specifically for the Kenyan market.
- In terms of revenue, this travel niche is expected to reach reap $2.1 trillion globally by 2030.
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Kenya’s spa and wellness sector is set for a major facelift with the launch of the National Spa & Wellness Standards.
Tourism Regulatory Authority(TRA) on Monday unveiled the National Spa and Wellness Standard and warned of a crackdown on quacks operating in the sector.
TRA director general Mr Norbert Talam, said the new standards will now enhance professionalism and improve the sector's reputation.
“With the standards, we're now in a position to offer competitive services that are up to the global standards. We must all roll out these standards in our facilities across the 47 counties in the country,” Talam said.
The National Spa and Wellness standard is a comprehensive set of standards and best practices tailored specifically for the Kenyan market.
These guidelines will serve as a benchmark for industry professionals, providing them with a framework to deliver exceptional services while adhering to international quality standards.
Winnie Taylor, the chairperson of the Spa and Wellness Association of Kenya stated that they are thrilled to launch the standards.
"Spa and Wellness Standards will play a vital role in promoting best practices, fostering collaboration among industry stakeholders, and raising awareness about the immense benefits of the spa and wellness sector," she said.
The global spa sector is experiencing an unprecedented boom with travelers increasingly seeking wellness-focused activities and services during their journeys.
In terms of revenue, this travel niche is expected to reach reap $2.1 trillion globally by 2030.
Francis Gichaba, chairman of the Kenya Tourism Board, emphasised the importance of marketing Kenya's spa and wellness offerings to the global audience.
"The spa and wellness industry in Kenya has immense potential to attract today’s discerning traveler who is seeking relaxation, rejuvenation, and holistic well-being,” Gichaba said.
"Together with spa and wellness, we will showcase Kenya's wellness offerings globally and position our country as a premier spa and wellness destination."