Instagram co-founders, Kevin Systrom and Mike Krieger, are set to launch a new social media application, Artifact, that will focus on creators' articles.
According to The Verge, the name Artifact is derived from articles, facts, and artificial intelligence that will enable users to discuss a topic, trending news and current affairs.
"The simplest way to understand Artifact is as a kind of TikTok for text, though you might also call it Google Reader reborn as a mobile app or maybe even a surprise attack on Twitter," The Verge said.
Just as TikTok, users will have a 'For You Page' that will have articles according to their interests.
"The related articles will be generated by algorithms."
Several users will follow creators that they are interested in, turn on notifications and also have a chance to comment on their thoughts.
"The app opens to a feed of popular articles chosen from a curated list of publishers ranging from leading news organizations like The New York Times to small-scale blogs about niche topics," the Verge said.
Systrom and Krieger sold Instagram to Meta owner Mark Zuckerberg in April 2012 for $1 billion just two years after launch.
