
Number of downloads of leading generative AI mobile apps
During their first 10 days from release as of January 2025.
TikTok holds the second position with 37 million downloads.
In Summary

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The digital landscape of mid-2025 reveals a significant shift in user priorities, characterised by the overwhelming dominance of artificial intelligence.
Leading the charge in global downloads is ChatGPT, recording an impressive 50 million downloads in a single month. This figure places the AI utility well ahead of traditional social media giants, signalling a continued integration of artificial intelligence tools into daily workflows and information gathering.
TikTok holds the second position with 37 million downloads, maintaining a slight edge over its primary rival, Instagram, which follows closely with 36 million.
The Meta ecosystem demonstrates remarkable resilience and breadth, securing multiple spots in the top rankings. Beyond Instagram, Facebook continues to attract substantial interest with 30 million downloads, while the messaging platform WhatsApp captured 28 million new installs.
Threads also makes a notable appearance with 22 million, showing continued relevance across different formats within the same parent company.
The data highlights a diversity of user interests beyond just connecting with friends. Content creation remains a priority, evidenced by CapCut’s 24 million downloads, suggesting that video editing tools are essential companions to social platforms.
E-commerce player Temu continues its global expansion with 23 million downloads, while Snapchat and Telegram round out the top ten with 20 million and 19 million, respectively.

During their first 10 days from release as of January 2025.

Based on the number of monthly active users [in millions].