THE STAR INFOGRAPHIC
The United States and China are the most influential Soft Power nations in the world, according to the new iteration of the Global Soft Power Index by Brand Finance. The UK is ranked 3rd, followed by Japan (4th), and Germany (5th).
Soft Power is defined as a nation's ability to influence the preferences and behaviours of various actors in the international arena (states, corporations, communities, publics, etc.)
The United States maintains its position at the top of the ranking with an all-time highest Global Soft Power Index score of 79.5 out of 100. Once again, it leads in the Familiarity and Influence Key Performance Indicators (KPIs), three out of eight Soft Power pillars, and ranks highest in 12 out of the 35 nation brand attributes.
The United States and China are the most influential Soft Power nations in the world, according to the new iteration of the Global Soft Power Index by Brand Finance. The UK is ranked 3rd, followed by Japan (4th), and Germany (5th).
