Internal factors that could strengthen firms' growth outlook: What CEOs said

THE STAR INFOGRAPHIC

According to the Central Bank of Kenya’s January 2025 CEO Survey, improved efficiency and innovation (20 per cent) stand out as the most crucial internal factors for business growth.

Skills retention and talent development (14 per cent) are equally important, alongside diversifying revenue streams and strengthening product portfolios (both at 14 per cent).

Increased marketing and better branding (12 per cent) play a significant role, while cost containment measures (11 per cent) also contribute to growth.

Digitization and automation (8 per cent) help firms streamline operations, whereas strong supply chains (5%) provide stability.