logo
ADVERTISEMENT

Branded vs generic drugs: A tale of two continents

In Africa, it’s about navigating challenges and seizing opportunities.

image
by NICHOLAS OKUMU

Realtime30 August 2023 - 15:03
ADVERTISEMENT

In Summary


  • In the global health arena, affordable access to medicines stands as a paramount concern.
  • For Africa, the introduction and successful deployment of generic drugs can mean the difference between improved public health and continuing medical crises.
Tablets dispensed from a machine.

In the bustling world of pharmaceuticals, the United States stands as a paragon of innovation and stringent regulation. The development of branded drugs here is a complex journey, filled with years of research and massive investment.

When one walks into a pharmacy in New York or Los Angeles, the gleaming shelves filled with branded drugs are not just products; they are the results of relentless R&D. While their consistent quality and familiar branding instil trust in many, they come with a hefty price tag, sometimes making them inaccessible for those without comprehensive insurance.

However, in the same pharmacies, nestled alongside these branded drugs, are their more affordable counterparts: generic drugs. These medications, often significantly cheaper than branded versions, provide a beacon of hope for many seeking cost-effective treatment.

They promise the same efficacy, with the assurance that they maintain the active ingredients and standards set by their branded counterparts. Yet, some eyebrows raise in scepticism, concerned about the variability in inactive ingredients or influenced by lingering perceptions of inferiority.

Shift the scene to a bustling market in Nairobi or a quiet pharmacy in Accra, and the narrative takes on a different hue. Here, the allure of globally recognised branded drugs promises a sense of quality assurance, especially in regions where local regulatory systems might be less stringent.

Their global reputation often precedes them, offering a familiar touch in a diverse market. But just as in the US, their high costs can be a barrier, sometimes intensified by supply chain challenges unique to the continent.

The spectrum of quality among generics can be vast, with some evoking concerns over efficacy and safety. And while the burgeoning local production is a beacon of progress, many nations still find themselves leaning heavily on imports, making them vulnerable to international disruptions.

Across oceans and continents, the tale of branded and generic drugs unfolds differently, but with a common thread: The perpetual quest for quality, accessibility and trust in the realm of healthcare.

Navigating challenges and seizing opportunities

In the vast expanse of Africa's healthcare landscape, the role of generic drugs is pivotal. While the global appeal of branded drugs offers a sense of reliability, the continent's unique challenges and immense potential bring the generic drug market to the forefront of discussions.

A man takes a tablet.

One of the most pressing challenges is the issue of counterfeit drugs. The World Health Organization estimates that a significant percentage of drugs available in low- and middle-income countries could be counterfeit or substandard. These counterfeit drugs not only rob patients of effective treatments but can also lead to adverse reactions, prolonged illness, or even death.

Furthermore, the economic implications are vast. Counterfeit drugs erode trust in the healthcare system, deter investments in the pharmaceutical sector, and result in significant financial losses to genuine manufacturers and the economy at large.

Yet, amid these challenges lies the glimmering promise of local production. Countries like South Africa, Kenya and Nigeria are gradually making headway in establishing robust pharmaceutical sectors. Local production has multiple advantages:

Quality control: By strengthening and enforcing local manufacturing standards, countries can ensure that generics meet global benchmarks, mitigating the counterfeit issue.

Economic growth: Developing the pharmaceutical sector can lead to job creation, stimulate research and development, and reduce dependency on imports.

Tailored healthcare: Local production can focus on drugs that cater to region-specific health issues, such as malaria or tuberculosis, ensuring that the most needed medications are available and affordable.

Regional collaboration: The way forward

A unified approach can further fortify Africa's stand against challenges and optimise opportunities. Regional collaborations, like certain continental initiatives, aim to synchronise regulatory processes, ensuring faster access to quality medicines across countries. Such cooperative strategies can pave the way for a more robust, self-reliant, and efficient pharmaceutical ecosystem in Africa.

In the global health arena, affordable access to medicines stands as a paramount concern. For countries in Africa, where the economic spectrum varies vastly and healthcare challenges mount, the introduction and successful deployment of generic drugs can mean the difference between improved public health and continuing medical crises.

Navigating this critical landscape demands an understanding of the intricate regulatory environment, especially when examining Kenya, a country that often mirrors the broader African pharmaceutical trends.

Medicine in a chemist in downtown Nairobi.

Diverse health burdens from infectious diseases like malaria to the rising tide of non-communicable diseases press African nations. With limited resources and expanding needs, affordable medication is not just a requirement; it's a lifeline. Generic drugs, presenting cost-effective substitutes to their branded counterparts, emerge as a beacon of hope.

But a fragmented regulatory structure muddles the path for manufacturers, distributors and even consumers. Ensuring the quality and safety of generic drugs amidst this uncertainty is a monumental task.

The dangerous dance with counterfeit drugs threatens global health, often hiding behind misleading labels or dangerous ingredients. This not only endangers patient health but erodes faith in the pharmaceutical realm.

Further, prolonged and unpredictable approval processes keep essential generic drugs at bay. While viewed as bureaucratic hindrances, these barriers are often gateways for corruption and the proliferation of substandard, counterfeit products.

Therefore, by aligning regulatory processes under regional initiatives, we ensure quicker access to quality medicines, predictability for manufacturers, and elevated generic drug standards.

Elevating local pharmaceutical manufacturing can curtail the influx of inferior or counterfeit drugs, addressing specific regional needs and ensuring quality.

Knowledge is power. An informed public becomes the frontline defence against substandard generics. By launching campaigns that elucidate the risks of substandard generics, the benefits of genuine products, and the hallmarks of counterfeit drugs, governments can build trust and foster an environment of informed decisions.

Implementing these campaigns requires tailoring messages to local languages, cultures, and prevalent misconceptions, a task that demands collaboration and innovation.

Finally, the tale of generic drugs in Africa is complex, painted with challenges but also filled with immense potential. By addressing the counterfeit issue head-on, harnessing the power of local production, and fostering regional collaborations, Africa can not only meet its healthcare needs but also position itself as a significant player in the global pharmaceutical arena.

The intersection of regulatory frameworks, public health and generic drugs in Africa, with Kenya as a pivotal player, highlights the challenges and opportunities ahead. As Africa stands on the precipice of change, leveraging regional harmonisation, empowering local production and enlightening the masses can help the continent harness the full potential of generic drugs. With these strides, the promise of accessible, quality healthcare for all inches closer to reality.

CEO of Stratus Medical and the head of Department of Orthopaedics at Kenyatta National Hospital

ADVERTISEMENT