After relaunching Golden fry as a healthy cooking oil last year that targeted consumers worried about obesity and diabetes, Bidco has yet again launched a fruit juice called joOz Boost+ (plus).
Speaking during the tournament that brought together a record 270 golfers, BIDCO’s Group Director Chris Diaz said the concept of ‘immune boosting’ food and beverages is still in high demand.
He said BIDCO is keeping pace with the fast-growing healthy drinks market by expanding its customer base to working-age people and teenagers as the world recovers from the COVID-19 pandemic.
“The contemporary consumer is health-conscious, we are also aware that our active population remains keen on products that help boost their immune systems as well as cultivate their inner strength; therefore, our responsibility is to meet the growing consumer demand with quality and affordable products. Today, we launch joOz Boost +(plus) a first of its own kind immunity-based fruit juice in Kenya,” said Diaz
Offering an eccentric foundation of Vitamin C and Zinc, Diaz added that joOz Boost+ is among the products being manufactured at BIDCO Industrial Park inaugurated in 2019 by President Uhuru Kenyatta.
The drink is available in orange and lemon-lime flavours.
The new beverage has been approved by the Kenya Bureau of Standards (KEBS) after conducting chemical and microbial analysis.
The Ministry of Health through the Pharmacy and Poisons Board has also approved it.
“joOz Boost+ improves the immune systems, boosts prevention of diseases and illnesses, and offers specifically enhanced benefits for excellent health.”
The beverage is already available in the country’s leading retail outlets in 300ml bottles.
"We are living in challenging economic times, our plan is to keep the community healthy by affordable means,” Diaz said
“In line with our mantra of Happy Healthy Living, we remain fully committed to functional nutrition by producing products that help in the health and wellness of every consumer."
Golfers at the event described joOz Boost + plus as a great beverage for sportsmen and women.
Sigona resident professional Charles John Wangai popularly known as CJ Wangai said the move was a significant step in tapping into the healthy drinks market.
BIDCO aims to continue demonstrating its innovation capacity within the food market thanks to its long-standing expertise in operations and management.
“Golf is a game played more within the mind; as a mental game, you must take a lot of water to stay hydrated all through,” said CJ.
“Started taking joOz Boost from hole number 1 and as I went along, there is no point in time in my body that I felt down in terms of energy and hydration."
CJ recommended the fruit juice to sportsmen, to keep them healthy and alert during sports.
This was the fourth edition of BIDCO Golf Day that started in 2018.
Sigona Golf Club Captain Jay Shah called upon golfers to “just got to try to remain positive and focused.
Golfer Anne Kabugi emerged the winner of the event while Sandeep Matharu produced the longest drive No. 9.
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