China has reinforced its Global Civilization Initiative (GCI) with a focus on international media collaboration, as 32 participants from 10 countries, including Kenya, gathered in Hunan Province for a 14-day training program.
The "Seminar on New Media Management Leaders under the Global Civilization Initiative," sponsored by China’s Ministry of Commerce and organized by Hunan International Business Vocational College, aims to foster cross-cultural dialogue and share expertise in new media management.
The opening ceremony, held on June 13, welcomed delegates from Antigua and Barbuda, Bahrain, Grenada, Cuba, Comoros, Erbil, Kenya, Türkiye, Jordan, and Cambodia.
Representatives from the college emphasised China’s commitment to global knowledge exchange, highlighting the program’s role in strengthening international ties through media innovation.
"This seminar marks our 15th consecutive year hosting media-focused training," Xu Qianya, an official from the college, said.
"We aim to provide participants with insights into China’s advanced media landscape while learning from their diverse experiences," she asserted.
The curriculum includes lectures by Hunan-based media experts and visits to leading institutions like Hunan Broadcasting Group, Shenzhen Television Station, and Shenzhen Newspaper Group.
Field trips to Guangzhou and Shenzhen will also showcase China’s urban development and technological progress.
Kenya’s participation underscores the initiative’s growing influence in Africa.
Recently, President William Ruto and his Chinese counterpart Xi Jinping elevated ties between the two countries, underscoring the place of civilization exchanges.
"This is a valuable opportunity to exchange ideas and explore partnerships with Chinese media leaders," Liza Mutuku, a Kenyan attendee, said. The writer is also taking part in the training.
The program aligns with Kenya’s push to modernise its media sector and leverage digital tools for sustainable development.
With over 70 years of experience in international training, Hunan International Business Vocational College has equipped professionals from 100+ countries.
The GCI seminar reflects China’s broader strategy to promote mutual learning and global governance through cultural and media diplomacy.
As the program runs until end of June, participants will delve into topics like digital media trends and ethical governance, bridging gaps between civilizations.
"We hope this fosters lasting collaborations," the college added, signaling China’s ambition to position itself as a hub for global media innovation.
