Radio Africa Group surpasses 10 million digital followers - Report

Radio Africa Group FM stations/ CHRISTABEL ADHIAMBO

Radio Africa Group has surpassed 10 million followers across its digital platforms, extending its reach beyond traditional radio audiences and strengthening its presence in Kenya's online media space.

According to the group's GeoPoll Q1 2026 Kenya Radio Audience Survey, the combined digital audience stands at more than 10 million followers spread across Facebook, Instagram, TikTok, X and YouTube.

Facebook accounts for the largest share of the audience with more than 4.9 million followers, followed by TikTok with 1.7 million, X with 1.3 million, Instagram with 1.2 million and YouTube with more than 900,000 subscribers.

The report indicates that the group's radio brands continue to attract substantial audiences online, complementing their broadcast reach across the country.

Radio Jambo emerged as the strongest performer on Facebook.

"Radio Jambo is the number one radio station on Facebook with 2.0 million followers," the report stated.

The station also leads on YouTube, giving it the largest audience among Kenyan radio brands on the video-sharing platform.

"Radio Jambo is the number one radio station on YouTube with 488,000 subscribers and remains among the top radio brands on TikTok with 872,000 followers," the report stated.

Kiss FM maintained its dominance on Instagram.

"Kiss FM is the number one radio station on Instagram in Kenya and the most followed radio brand on the platform with 914,000 followers," the report stated.

On X, formerly Twitter, Classic 105 posted the strongest performance among English-language radio stations.

"Classic 105 remains the dominant English-language radio brand on X with 568,000 followers," the report stated.

The report said the group's digital footprint complements its radio presence, providing audiences with access to content across multiple platforms and formats.

Radio Africa Group operates their radio stations with audiences spread across 11 regions of the country.

The report notes that a single campaign can reach audiences simultaneously through radio broadcasts and more than 10 million social media touchpoints.

The performance highlights the growing convergence between traditional broadcasting and digital media as radio brands increasingly engage audiences through social media platforms alongside their on-air programming.