Government institutions should collaborate to enhance service delivery.
Interior Principal Secretary Dr Raymond Omollo said there is need for collaboration to ensure the public benefits.
He made the remarks when he presided over the launch of the Public Benefit Organizations Regulatory Authority’s (PBORA) new brand and website, marking a major milestone in its transition following the operationalization of the Public Benefit Organizations (PBO) Act, 2013.
The launch signifies what Omollo described as the Authority’s “rebirth” and a renewed commitment to accountability and effective regulation of the PBO sector.
Omollo emphasised that while the launch represents progress, the bigger task ahead lies in sustaining and managing the brand to match public expectations.
He noted that the Authority will face heightened scrutiny as it strives to maintain professionalism, transparency and excellence in service delivery.
“A brand is more than a logo or tagline. It is the totality of an organisation,” he said, urging PBORA to conduct continuous brand audits, sensitise staff, engage stakeholders and leverage its new website to reinforce its identity and visibility.
He added that adherence to the brand’s principles — from communication style and organisational culture to signage and staff presentation — will determine whether the Authority successfully positions itself as a credible regulator in the public benefit sector.
Omollo congratulated the Authority for successfully rebranding, noting that the shift comes at a critical time as the government strengthens governance structures within the non-profit sector.
He highlighted that the operationalisation of the PBO Act — more than a decade after its enactment — underscores the government’s determination to implement key reforms outlined in the Plan.
“The Act provides, among others, an enhanced mandate for the Authority and a more vibrant, accountable, transparent and partnership-driven PBO sector,” Omollo said.
The new brand was developed with support from the Kenya Export Promotion and Branding Agency (KEPROBA), which worked with the Authority to ensure alignment with the PBO Act’s requirements, sector expectations and the Government Identity System.
Omollo also acknowledged the ICT Authority for developing and hosting the new website, which is expected to serve as a crucial communication and service delivery platform.
He expressed confidence that the rebranding will strengthen PBORA’s responsiveness to stakeholder needs and enhance its visibility and impact in the sector.
Director General Laxmana Kiptoo was among those present and several non-governmental organisations.
The PBO Authority is responsible for the registration and regulation of all NGOs, foundations, and charitable organisations in Kenya.
The move forms part of the phased operationalisation of the Public Benefit Organizations Act, which was conceived to modernise the sector, promote transparency, and enhance accountability.
This comes amid intensified efforts to address concerns over illicit activities infiltrating the sector, including global challenges, including terrorism financing, money laundering, corruption, human trafficking, and the misuse of charitable funds.
