As Safaricom marks 25 years of transforming lives in Kenya, the telecommunications giant is giving back to its customers in a special way.
Tomorrow morning, Safaricom subscribers can enjoy 10 free minutes on their first call, a gesture encouraging Kenyans to connect, celebrate, and share the joy.
“We are marking 25 years of transforming lives; enjoy 10 FREE minutes to connect, celebrate, and share the joy,” the company announced, highlighting its commitment to keeping Kenyans connected.
The offer comes as part of the company’s anniversary celebrations, highlighting its role in connecting millions across the country and supporting digital transformation in Kenya.
Customers are advised to make their first call early to take advantage of the free minutes and join in the nationwide celebration.
Safaricom has grown over the past quarter-century from a small telco to a major player in mobile communications, mobile money services, and digital solutions, transforming the way Kenyans live, work, and communicate.
The giant telco recently announced that it's net earnings for the first six months of the year grew by 52.1per cent to Sh42.8 billion on reduced losses in Ethiopia.
The telco recorded a service revenue of Sh200 billion, with the Kenyan subsidiary accounting for Sh194 billion, having expanded by 9.3 per cent.
Revenue from Ethiopia surged by 136 percent to hit Sh6.2 billion.
The Kenyan unit reported 22.6 percent growth in net profit to Sh52.8 billion, while Ethiopia reported Sh15.5 billion in net earnings, having grown 20.1 percent.
For the first time, mobile data revenue of Sh44.5 billion (+18.21% YoY) surpassed voice revenue at Sh41.1 billion, having risen by 0.5 per cent.
Earnings before interest, taxes, depreciation and amortisation (EBITDA) rose 34.9 per cent to Sh101.3 billion from Sh75.1 billion in September 2024, reflecting improved margin conversion as revenue mix tilted toward higher-yield digital services.
“This is a strong set of results, and a solid start to our Vision 2030 strategy cycle, maintaining our FY26 guidance. We remain focused on executing our strategy through segment-led execution and integrated solutions,” said Peter Ndegwa, Group CEO, Safaricom.
The total value of Fuliza rose by 40 per cent in H1 2026, to Sh629.2 billion from Sh450 billion in the corresponding half of the previous year, meaning that customers accessed an additional Sh179.2 billion in just 12 months.
Safaricom Kenya accrued revenue of Sh2.6 billion in the period under review, representing a 34.9 percent increase compared to Sh2.2 billion in the six months to December.
Overall, Safaricom’s mobile wallet, M-Pesa, posted a 15 per cent growth in credit portfolio, with both total value and revenue rising by 30.9 and 14.2 per cent respectively to Sh777.5 billion and Sh4.5 billion.
