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Macadamia Association defends 2025 prices, terms season one of the best

According to MACNUT chairperson Jane Maigua, farmers who adhered to government trading guidelines sold their produce at fair prices.

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by BOSCO MARITA

News29 October 2025 - 13:21
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In Summary


  • The association says the year has, in fact, been one of the best in recent memory, with prices rebounding strongly after a period of instability in the sector.
  • In a statement released in Nairobi on Tuesday, the association described the season as a turning point for macadamia growers across the country.
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ChairLady Macadamia Association of Kenya (MACNUT) Jane Maigua, Vice Chairman MACNUT Mwiti Kobia, MACNUT Member Charity Ndegwa, MACNUT Member Sambentone Onyango - during a press address on Wednesday, October 29, 2025.

The Macadamia Association of Kenya (MACNUT) has moved to defend this year’s macadamia prices, dismissing reports that farmers have been shortchanged during the 2025 season.

The association says the year has, in fact, been one of the best in recent memory, with prices rebounding strongly after a period of instability in the sector.

In a statement released in Nairobi on Tuesday, the association described the season as a turning point for macadamia growers across the country.

According to MACNUT chairperson Jane Maigua, farmers who adhered to government trading guidelines sold their produce at fair prices, earning between Sh130 and Sh150 per kilogram during the peak season — a rate the association says is the highest in over three years.

She added that the few farmers who received less than Sh100 per kilogram did so largely because they bypassed regulated markets or sold early to brokers.

Only a few years ago, brokers were buying macadamia nuts for as little as Sh20 per kilogram, a situation that left farmers struggling to recover their costs.

But after the government introduced sweeping reforms to control farm-gate pricing and curb exploitation, the trend began to change.

Maigua credited the improvement to the Ministry of Agriculture and Livestock Development, which enforced a floor price to protect growers from middlemen and ensured that global market gains reached farmers directly.

The government’s decision to ban the export of raw in-shell nuts has also been instrumental in stabilizing the industry.

MACNUT said the move encouraged local processors to absorb nearly all the available nuts, boosting domestic processing and safeguarding thousands of jobs.

The association believes that keeping more of the processing work within Kenya has added significant value to the crop while strengthening the country’s position in the global macadamia market.

Kenya currently ranks as the world’s fourth-largest producer of macadamia nuts, with major buyers in the United States, Europe, and China.

Its nuts are prized for their creamy, buttery flavor and organic quality, having been cultivated with minimal chemical input.

The association estimates that the macadamia industry contributes more than Sh15 billion annually in foreign exchange earnings and provides employment in processing plants, logistics, and rural collection centers. Maigua emphasized that the industry’s growth continues to inject life into rural economies across key producing counties.

Beyond the economic benefits, the association highlighted a growing environmental dimension to the macadamia story.

By-products that were once discarded, such as shells and husks, are now being turned into biochar and bio-fertilizers, which help restore soil fertility and promote sustainable farming.

MACNUT views this as evidence that value addition in the sector extends well beyond export earnings — it also fosters green innovation and supports climate-resilient agriculture.

Kenya’s macadamia industry is also on the verge of entering new global markets.

The association revealed that Kenyan-branded macadamia products will soon feature on shelves of major international retail chains, including Walmart.

 The development, it said, marks a milestone in global market expansion for local processors.

The Ministry of Agriculture is already working with exporters to accelerate the rollout, aiming to position Kenya as a premier supplier of premium, value-added macadamia products worldwide.

Despite the strong showing, the year has not been without its challenges. MACNUT acknowledged that the second season has faced pest infestations that threaten nut quality and yields.

The association called on the government, county agricultural departments, and private partners to help farmers manage the problem through biological and non-chemical methods.

Maigua said proactive pest control would be essential to protecting the gains achieved so far and maintaining Kenya’s reputation for high-quality produce.

Even with these hurdles, the outlook for the sector remains positive. MACNUT reaffirmed its commitment to building a transparent and profitable value chain that rewards farmers fairly while ensuring the sustainability of the industry.

The association said continued collaboration among the government, private sector, and growers will be crucial in maintaining the momentum that has lifted the macadamia trade out of uncertainty and back into profitability.

According to Maigua, the government’s steadfast partnership has restored confidence and prosperity to an industry that once teetered on collapse.

“The government’s visionary guidance has brought stability to a vital export sector,” she said, expressing optimism that Kenya’s macadamia industry is now firmly on a path toward global leadership in quality, sustainability, and farmer empowerment.

 

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