Songa Play user
Through Hapa ni wapi? Hapa ni Songa Play! Kenyan content creators now have a new digital tool to boost their storytelling and reach wider audiences.
Radio Africa Group unveiled Songa Play, a platform designed to provide fresh, humorous, and nostalgic audio clips from Kenya’s top radio stations, tailored for use on social media.
The move comes at a time when short-form content on TikTok, Instagram, Facebook, and YouTube Shorts is dominating online trends.
Kenyan creators have consistently shown a preference for comic, relatable, and culturally nostalgic sounds elements that Songa Play has placed at the center of its offering.
“Content creators work tirelessly to produce top-notch material, focusing on using the best audio often humorous and designed to go viral to engage audiences and stand out in the crowded digital space,” Radio Africa Group said.
Songa Play curates chopped audio from stations including Kiss 100, Classic 105, Radio Jambo, and Homeboyz radio.
These include punchlines, banter, and memorable moments from popular shows and presenters such as Maina and King’ang’i, Mike Mondo, and Brenda Obath.
The platform makes these clips readily available for creators looking to add a uniquely Kenyan twist to their posts.
“Every day on Songa Play we upload fresh, funny and viral-worthy audio content from our biggest radio shows and presenters.”
The goal is to give creators a legal, high-quality source of audio that resonates with audiences while protecting against copyright violations.
To ensure this, users must accept terms and conditions before downloading any clips, a safeguard that protects both the platform and creators.
The campaign to push Songa Play is anchored in the slogan Hapa ni wapi? Hapa ni Songa Play reflecting its mission to be the go-to hub for viral audio in Kenya.
By bridging traditional radio and digital culture, Songa Play is not only meeting the demands of Kenya’s growing creator economy but also empowering everyday users to transform their content into viral sensations.
