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Style, sweat and survival: Inside Kenya’s online thrift store hustle

Running an online thrift store is not just about snapping pretty pictures for Instagram.

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by NELLY MUCHIRI

News20 August 2025 - 12:30
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AI illustration of a woman marketing her online thrift store

‎In an interview at a small café in Pangani, 28-year-old Ruth Achieng sat while her phone buzzed nonstop with Instagram notifications.

Orders, DMs, and tags kept rolling in, proof that her online thrift store has become a sensation. 

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