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Survey: Radio Jambo rules Nairobi airwaves with most listened-to shows

Ipsos survey showed Gidi na Ghost and Mbusi na Lion shows are favourites

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by Allan Kisia

News07 August 2025 - 16:15
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In Summary


  • The survey revealed that Radio Jambo's popularity is driven by its hit programming lineup, especially its morning and drive-time shows
  • The findings are based on research by Ipsos Kenya, a leading player in media monitoring and audience measurement. 

Joseph Ogidi (Gidi) and Jacob "Ghost" Mulee


Radio Jambo has emerged as the most listened-to FM station in Nairobi, according to the latest Kenya Tracker Audience Survey conducted by Ipsos Kenya, a leading market research and public opinion firm.

The survey revealed that Radio Jambo's popularity is driven by its hit programming lineup, especially its morning and drive-time shows that dominate their respective time slots across the capital.

The breakfast show “Gidi na Ghost Asubuhi”, which airs from 6 a.m. to 10 a.m., has been named the most popular morning radio program in Nairobi.

Hosted by Joseph Ogidi (Gidi) and Jacob "Ghost" Mulee, the show is known for its blend of humour, music, and its widely acclaimed segment, “Patanisho.”

“Patanisho,” Swahili for reconciliation, is a daily feature where couples in conflict call in for live mediation, making it both emotional and relatable for many Kenyans navigating domestic challenges.

The show’s ability to foster real-life connection and community engagement has made it a staple in many households.

Radio Jambo’s success continues in the afternoon slot with the wildly popular drive show, “Mbusi na Lion Teke Teke,” airing Monday to Friday from 3 p.m. to 7 p.m.

Hosted by Mbusii and Lion, the programme is celebrated for its lively blend of reggae music, urban commentary, and audience interaction.

The show serves as a cultural hub for Nairobi’s urban youth, incorporating Sheng—Kenya’s urban slang—and witty banter to discuss topics ranging from politics and relationships to everyday life.

It’s more than just entertainment—it’s a social meeting point for the youth.

Listeners also stay connected to the show through Radio Jambo’s active social media platforms, which provide real-time updates and live broadcasts.

Mbusi na Lion


According to the same survey, Radio Citizen, owned by Royal Media Services, is the second most listened-to station in Nairobi in the morning.

The findings are based on research by Ipsos Kenya, a leading player in media monitoring and audience measurement.

Ipsos is recognised for its expertise in public opinion, digital advertising metrics, and brand tracking in Kenya and across the region.

Their Kenya Tracker Audience Survey is one of the most referenced tools in assessing media consumption patterns in the country. 

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