Radio Africa Group is reimagining how its iconic radio shows reach younger, digital-first audiences through its platform, Songa Play.
With Kenya’s Gen Z population spending more time on platforms like TikTok, Instagram, and YouTube Shorts, Songa Play is stepping in to meet them where they are online, and in search of viral content.
The platform, launched as part of a wider omnichannel strategy, offers ready-made audio clips from Kenya’s most popular radio shows, including Classic 105, Kiss FM, HBR, and Radio Jambo.
The “chopped audio” segments feature punch lines, banter, and nostalgic moments designed for easy reuse in digital storytelling.
“Content creators work tirelessly to produce top-notch material, focusing on using the best audio, often humorous and designed to go viral, to engage audiences and stand out in the crowded digital space,” Radio Africa noted.
Songa Play curates these audio moments daily, making them easily accessible to digital creators seeking locally flavoured, shareable sound.
From morning banter by Maina and King’ang’i to trending radio benchmarks, the platform brings the best of broadcast to the fingertips of smartphone users.
“Every day on Songa Play, we upload fresh, funny and viral-worthy audio content from our biggest radio shows and presenters.”
Radio Africa’s approach is also mindful of digital ethics as users are required to accept terms and conditions before downloading content, helping ensure compliance with copyright laws and safeguarding both the platform and users from legal challenges.
The push is more than just a content library; it’s a campaign. Radio Africa is calling on fans to use the clips in creative social posts, and in return, standout entries may win prizes, including a trip to Diani for two.
The lucky user will win an all-expenses-paid holiday: 3 days and 2 nights of pure relaxation.
To enter, visit SongaPlay.com or download the SongaPlay app from the Google Play Store or Apple App Store.
Find any trending sound in the Songa Sound section. Download your favourite sound and create a fun, original video and post your video on any social media platform.
Tag @songaplayke and use the hashtag #SongaSounds.
One standout creator will win the holiday prize. The winner will be contacted directly by SongaPlay on their official social media accounts to confirm the win.
Songa Play is positioning itself not only as a bridge between traditional radio and the digital generation but also as a catalyst for Kenya’s growing creator economy.
