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Pan-African Media Summit begins in Arusha with powerful call for journalistic excellence

Media practitioners urged to embrace innovation

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by NANCY AGUTU

News14 July 2025 - 11:03
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In Summary


  • Ernest Sungura, Executive Secretary of the Media Council of Tanzania emphasised the need for regulations that empower rather than restrict.
  • He said “the future of African media is not just being shaped; it is being actively led by the passionate individuals."
The 2nd Pan-African Media Councils Summit./NANCY AGUTU 


The 2nd Pan-African Media Summit officially opened today, June 14  in Arusha, bringing together leading voices from across the continent in a powerful show of solidarity and ambition for the future of African journalism.

Kenya joined the over 30 African nations at the summit, reinforcing its commitment to ethical journalism and regional collaboration. 

The East African powerhouse stands among a diverse delegation of media regulators, practitioners, and policymakers gathered to discuss the future of media and communication on the continent.

In his opening remarks, Ernest Sungura, Executive Secretary of the Media Council of Tanzania welcomed delegates with a passionate call to action, urging media practitioners to embrace innovation, uphold press freedom, and lead the transformation of the African media landscape.

“From Cape Town to Cairo, and Lagos to Lusaka, our media landscapes are not merely evolving; they are carrying the hopes of our people, demanding accountability, and calling for bold innovation,” said Sungura, as he addressed a packed audience of journalists, editors, media council leaders, and partners.

The summit, themed "Advancing Media and Communication Regulations for Journalism Excellence in Africa," will run through Thursday and features a series of high-level panels, breakout discussions, and collaborative sessions focused on ethical journalism, regulatory reform, and the power of cross-border storytelling

Sungura emphasised the need for regulations that empower rather than restrict, noting that “the future of African media is not just being shaped; it is being actively led by the passionate individuals gathered here today.”

A key highlight of the opening was the celebration of 30 years of self-regulation by the Media Council of Tanzania—a milestone that reflects the country’s commitment to media independence and professional integrity. Attendees were invited to an evening celebration honoring this legacy.

As discussions begin in earnest, the summit sets the stage for courageous dialogue and cross-continental collaboration—cementing Arusha as the heartbeat of Africa’s media transformation this week.

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