Second Lady Pastor Dorcas Rigathi has encouraged creatives and those who have invested in Kenya's art industry to 'fight on'.
Speaking at the UUF Labels Fashion Show 2024 and wedding exhibition held at the Oshwal Centre in Nairobi on Thursday night, Pastor Dorcas said;
"I am here to encourage our young people and hundreds of others who have invested in the creative industry to fight on, keep on trying, never give up. Whatever you create, somebody may be telling you it is not for this season, it is not for this time, but I can tell you in the world somebody will one day buy what you are creating."
She urged people who have invested in the creative sector to make the most of their opportunities and rallied support for the expansion of the creative economy to create jobs.
Pastor Dorcas said that she was amazed by the elegance and luxury displayed at the fashion show as he lauded the organisers of the Fashion and Lifestyle Wedding Exhibition.
She explained that she had attended the event to witness the creativity behind the fashion show.
The second lady also encouraged the youth to invest in the industry and participate in worthwhile economic exploits to improve their livelihoods.
"The mind is also unlimited, and one can imagine anything, making the industry a sea of endless potential that can employ millions of our youth and help eradicate poverty," she noted.
She was the chief guest at the event which sought to showcase the blending of Indian and Kenyan cultures through fashion and entertainment.
"With over 45 exhibitors, the Fashion and Lifestyle Wedding Exhibition was a representation of the thriving creativity and innovation in the industry," she wrote on X.
Pastor Dorcas, who was accompanied to the show by Taita Taveta Deputy Governor Christine Saru Kilalo, urged the youth to explore creativity.
She further called for the protection of intellectual property rights saying; "I believe our creative minds are goldmines and intellectual properties that are so precious, and we must protect and value them."
The event was organized by Sudha Bhagwagar, Dhruv, and Shrishti Shah to showcase the thriving creativity and innovation in the fashion, lifestyle and entertainment industries.
