Dubai Tourism holds roadshows in Kenya, Uganda, Ethiopia

Dubai’s Department for Economy and Tourism (DET) in continuation of its ongoing activities in Africa has released dates for its East Africa roadshow.

After successful Road Shows in Nigeria and South Africa, DET has concluded plans to hold its next set of roadshows in Ethiopia, Uganda, and Kenya.

Kenyan Roadshow will take place on September 22.

The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the visited cities.

Highlights of the roadshow span across travel, hospitality, entertainment and Dubai’s citywide events, with a focus on leisure, family travel, education and medical tourism.

Key elements of the event will include breakout network sessions, partner presentations, one-on-one meetings, and medical facility updates.

The new tourism figures from DET show that overall, Dubai hotels maintained an average occupancy level of 76 per cent from January to May 2022.

According to data from hotel management analytics firm STR, Dubai ranked Number one globally in hotel occupancy, ahead of other international destinations including New York (61 per cent), London (60 per cent) and Paris (57 per cent), for the January-April 2022 period.

Some of the organizations that will accompany DET to the roadshow include Hotels, Hospitals, Attractions, Destination Management Companies and other stakeholders in the Dubai Tourism ecosystem.

Assistant Manager, International Relations (Africa) for Dubai Tourism (DET) Tareq Binbrek said East Africa is a significant market for Dubai Tourism and is host to some of our most considerable travel numbers from Africa.

"This is our first roadshow post-pandemic and we are happy to be back. We look forward to working closely with our trade partners and speaking directly to our audience. A lot of new and exciting things have come up in Dubai since our last visit to this region, so we look forward to sharing the good news with all of our East African travellers,” he said.