The survey was conducted by research firm IPSOS and BSD group in their second run of the Top 100 most loved brands by women in Kenya 2022.
The survey sample was drawn from Coast, North Eastern, Eastern, Central, Rift Valley, Western, Nyanza and Nairobi and covered women from across age groups and socio-economic backgrounds.
Ipso chief executive Chris Githaiga said it is important to explore the emerging demographics as studies globally show that women’s economic empowerment has more impact in poverty reduction.
“The demographic and value of women consumers in Kenya has often remained understated, misunderstood, and ignored," he said.
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