The Independent Electoral and Boundaries Commission is taking its commissioners through a crash course on social media messaging ahead of the August election.
Chairman Wafula Chebukari said social media messaging is critical in steering the management and conduct of elections and the poll agency cannot operate without exploiting and occupying its space on social media.
"The Commission expects the ongoing media handling and etiquette training workshop to empower commissioners, management and communication staff to dominate the digital media and boost IEBC visibility," Chebukati said.
He spoke at the opening of the workshop in Nakuru on Thursday, where he said he personally looked forward to learn how to effectively use social media in the conduct of election activities.
Chebukati said it is critical for the commission to be alive to the technological changes and monitor closely any inaccurate information on social media in the run-up to the August 9 election.
The training is a step in the right direction for the commission which has on several occasions been a victim of misinformation on social media.
The misinformation became rampant particularly around the 2017 general election, forcing the commission to issue a disclaimer.
"We are faced with another spell of fake news. Kindly ignore the story on purported staff changes at the Commission. We tell it when there is," the commission said in a tweet on September 5, 2017.
