The news has previously been flooded with questionable polls every election year.
Those looking to raise their profile have discovered that frequent polling on newsworthy topics can get a lot of attention. However, not all of those polls deserve to be published.
Radio Africa will continue to hold pollsters to high standards as we head to what looks like a tight presidential contest. Our decision to publish polls every month opens the door for higher professional standards in the industry.
It doesn't take much to conduct a poll these days, but it does take quite a lot of care to conduct one well.
Radio Africa’s standards mean that polls conducted and covered by our network have been thoroughly checked out by competent professionals.
Radio Africa Group has from time to time published political opinion polls through the Star newspaper as well as its Radio stations— Radio Jambo, Classic 105, Kiss FM and Gukena FM.
These political polls have been monumental in determining the status of the political climate leading to various elections and by-elections.
We believe credible opinion polls are critical in a democratic process. The country is preparing for elections and it is important that citizens engage their current and potential leaders from an informed point of view. We hope also to give policymakers some idea of what the voters want.
Radio Africa has thus rolled out a plan to embark on conducting monthly political poll surveys leading to the August 2022 general election. The results shall then be published in the Star newspaper and all our radio stations. This is to gauge the political realignments ahead of the polls.
The surveys shall be conducted by Radio Africa Limited’s research department and shall also be financed by the organisation. In case of change in financing, the opinion poll report shall indicate it.
The opinion poll publications shall adhere to all the provisions of the Publication of Electoral Opinion Polls Act - No. 39 of 2012.
The methodology to be used in the surveys will be as follows:
Dates of Field Work
First week and second week of every month
Sample Size
3,152
Sampling Methodology
Random, multi-stage stratified using proportionate to population size(PPS ).
Spread across all the 47 counties. Sample split is guided by all adults age 18+ proportionate to size as per the per the latest IEBC register.
Population Universe
Kenyan adults, aged 18 and above living in all the 47 counties.
Data Collection Methodology
Computer Aided Telephone Interview.
Sampling Error
+/- 1.75 % with a 95 per cent confidence level (Note: Higher error-margins for sub-samples)
Interview Languages
English/Kiswahili
Finance
The surveys shall be funded by the Radio Africa Limited unless indicated otherwise.
We would like to assure our readers and listeners that we take seriously our responsibility to report polling carefully and objectively.
(Edited by V. Graham)
