BAMBA TV on Friday unveiled a one-stop shop targeting advertisers for mass and customised niche market.
The digital free-to-view broadcasting company, owned by Radio Africa and Standard Group's KTN, said the advertisers can choose a bouquet that suits their need and pay only once.
“We are bringing everything under one shop, you [advertisers] can leverage on this opportunity to reach as many people as possible,” Standard Group chief executive Sam Shollei said.
Bamba, launched in December 2014, has a 70 per cent reach across the country, translating to nearly three million homes.
KTN last month pumped Sh300 million into Bamba, a transaction whose value will double when equipment and other infrastructure are factored, giving it a 50 per cent stake.
“Together we have about 30 channels that are free to air,” Radio Africa Group CEO Patrick Quarcoo. “This is a fantastic opportunity for those planning to reach a certain audience to make your product suitable for a fragmented audience, which Bamba TV offers.”
Bamba TV’s general manager Danny Mucira said the firm plans to increase the number of sites from the present 12 to 25 by the end of this year.
“We have the capability to put over 60 channels because we have the spectrum and we have signed contracts,” Mucira said. “We are able to customise them as and when we require as dictated by the market. This is the first time it is being implemented in Kenya and we will deliver.”
