A Sh300 million between Bamba TV and KTN offers digital content consumers an expanded variety of programmes and greater reach.
Consumers and producers stand to gain the most from the Sh300 million agreement that saw Standard Group acquire 50 per cent stake in Lancia Digital.
“Through Bamba TV we will not only continue to offer the very best of KTN but also a multiplicity of competitive international and local channels for viewers across the country,” said Standard Group CEO Sam Shollei.
His sentiments were echoed by Radio Africa CEO Patrick Quarcoo who said content producers can partner with Bamba TV to enjoy exposure.
Quarcoo added that content producers will reap from the Kenya Television Network's rich history as a leading heritage station.
“We have said to the producers of content who have no place for their content: 'come and sit with us, let us have a chat because we have available channels,” Quarcoo said.
ICT cabinet secretary Joe Mucheru and Communication Authority chairman Ngene Gituku attended the announcement of the partnership at Serena Hotel in Nairobi on Thursday.
Bamba TV's more than
300,000 set top boxes, sold over the last 12 months, offer KTN a solution to the challenge in rolling out digital content through a previous partnership with
Royal Media Services and Nation Media Group.
Early in 2015, the three signed a deal that saw the formation of the Africa Digital Network at the height of the switch from analogue to digital broadcasting.
But a lack of shared aspirations
saw Standard Group opt to partner with Radio Africa to advance with a shared goal.
Parties to the partnership have not closed the door to other broadcasters seeking to exploit each other’s strengths for mutually beneficial operations.
