Tusker Lite has launched an invigorating campaign called ‘Lite the way’ that is set to inspire a wave of new aspiring consumers, who are ambitious and revolutionary.
As part of this campaign, Kenya Breweries Limited has unveiled a contemporary and vibrant new look Tusker Lite bottle which is not only fresh but also exemplifies a pioneering lifestyle.
Arianne Okong’o, Tusker marketing manager stated that the campaign is in line with the brand’s new positioning geared towards making an impactful contribution to the local lifestyle scene away from the functional proposition.
“The campaign will be characterised by a series of lite parties and club activations in key urban centers countrywide; it will revolutionise the club scene in Kenya, with consumers getting a chance to participate in various activities both in clubs and on social media. Consumers can check out #LITETHEWAY for more information.” explained Arianne.
The launch was headlined by some of the most promising deejays in Kenya’s club scene and will cover three major towns and two cities in its subsequent acts.
DJ Kym Nickdee, DJ UV, DJ Stretch, DJ Pierra and DJ Burn will hold down the decks during the five-month campaign. The new Tusker Lite campaign platform aims to grow and nurture local talent by giving the DJs an opportunity to perform all over the country for their legions of fans.
“I am grateful for this once in a lifetime opportunity with Tusker Lite because it will give me a chance to traverse the country and get acquainted with my fans countrywide as well as meeting a fresh audience which widens my fan base. This rare platform will go a mile in building my portfolio as a career deejay by associating with a pioneering and reputable brand,” said DJ Stretch.
