Grey, a fintech company operating in East Africa and with its headquarters in the United States, is looking to scale its operations globally in new rebranding drive.
The firm says that part of this efforts, are aimed at aligning Grey's ambitious objectives of expanding its footprint in the global market.
Kenya has in the recent past been experiencing significant growth in its fintech sector with new entrants such as Grey eyeing a chunk of the billions that flow back into the country every month.
The firm ventured into the Kenyan market last year and is strategically positioning itself to play a more extensive and influential role in the international financial arena.
Grey’s Regional Director, East Africa, Fionah Umulisa, said Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence.
“As we expand our global footprint, this evolution reflects our dedication to innovation and excellence. We are excited about the positive impact we can make in the fintech industry and look forward to providing even greater value to our customers,” said Umulisa.
Kenya currently stands as one of Africa’s leading tech hubs. Its adoption of digital financial services, particularly with the success of the mobile money platform M-Pesa.
M-Pesa, launched in 2007 by Safaricom has positioned the country as one of the go-to regions in Africa
In the past few months, huge tech companies such as Elon Musk’s satellite internet constellation Starlink and London-headquartered firm, Unlimit have launched operations in the country.
Having surpassed half a million users, Grey's brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties.
The sector has faced challenges in the past year, notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors over the past months across the African continent.
